The report

What the report actually shows.

Rather than describe it, here is a full one. We ran it on a business we invented so we could publish it without exposing anyone. Harborlight Pool Care does not exist. The scoring is identical to what yours would get.

One thing to be clear about: the report is a free audit that comes with every website we build. It is not the product. The product is the site.

Sample report. Harborlight Pool Care is a fictional business used to demonstrate the format. The scores are real calculations, the company is not.

How it is scored

Five categories, 20 points each.

Each category is worth 0 to 20. They sum to a score out of 100. The report shows the current site and the rebuild side by side, so the gap is visible category by category rather than as one number.

  1. 1

    Structured data

    Machine readable entries for the business, its services and its service area.

    0 to 20
  2. 2

    Metadata and machine signals

    Page titles, descriptions and canonical links that say something beyond the business name.

    0 to 20
  3. 3

    Local signals

    City, service area, address and phone in the copy people and machines actually read.

    0 to 20
  4. 4

    Content depth

    Real detail on each service, and answers to the questions customers actually ask.

    0 to 20
  5. 5

    Crawlability

    Content that can be read without running JavaScript.

    0 to 20

An honest note

The score is a modeled estimate from a technical and content audit of the site. It is not the result of querying an assistant live. And the biggest movement almost always comes from structured data and metadata rather than from the site being redesigned.

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